The importance of a good title

Compare:

• Public procurement policies of Turkey
• Much better book than title suggests
• The Soviet Union and the gutting of the UN genocide convention
• Not really what the book is about at all
• The book is really an account of how all major countries involved in negotiations engaged in debates over genocide in a highly politicised and partisan manner, about the role of Raphael Lemkin, and about several other human rights treaties around the same time.
• False contract with reader
• X
• Something where you have no idea what the book is about
• Y
• Something excellent — clear and witty